Why Most “Giclée Prints” Are Not Actually Giclée Prints
Walk into almost any print shop today and you will see the word “Giclée” used everywhere. Posters are labeled giclée. Canvas prints are labeled giclée. Even standard inkjet prints are sometimes marketed as giclée.
The problem is that most of these prints are not true giclée prints at all.
For artists, photographers, and collectors, understanding what defines authentic giclée printing is critical. The difference between a genuine archival print and a standard digital print can affect image quality, longevity, collectability, and the value of the artwork itself.
This article explains what giclée printing actually means, why the term is often misused, and how artists can identify a professional fine art print lab.
The Marketing Problem: “Giclée” Became a Buzzword
Walk into almost any print shop today and you will see the word “Giclée” used everywhere. Posters are labeled giclée. Canvas prints are labeled giclée. Even standard inkjet prints are sometimes marketed as giclée.
The problem is that most of these prints are not true giclée prints at all.
For artists, photographers, and collectors, understanding what defines authentic giclée printing is critical. The difference between a genuine archival print and a standard digital print can affect image quality, longevity, collectability, and the value of the artwork itself.
This article explains what giclée printing actually means, why the term is often misused, and how artists can identify a professional fine art print lab.
The Three Requirements of a True Giclée Print
A genuine giclée print must meet three fundamental criteria.
If any of these elements are missing, the print should not be described as a giclée.
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Pigment-Based Archival Inks
Professional giclée printing uses pigment-based inks, which contain microscopic particles of solid color pigment.
These pigments sit on the surface of the paper and are extremely stable over time.
Advantages of pigment inks include:
- Exceptional fade resistance
- Greater light stability
- Richer blacks and deeper contrast
- Archival longevity
Many pigment ink systems are rated for 80–100+ years of display life under proper conditions.
In contrast, many commercial printers use dye-based inks, which dissolve in liquid rather than containing pigment particles.
Dye inks can look vibrant initially, but they tend to fade much faster when exposed to light.
If a print shop uses dye inks, their prints are not archival giclée prints.
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Archival Fine Art Papers or Canvas
The second requirement for giclée printing is the use of archival printing media.
Professional fine art papers are typically:
- 100% cotton rag
- Acid free
- Lignin free
- Heavy weight (200–310 gsm or more)
These papers are specifically engineered to prevent yellowing, deterioration, and chemical instability.
One of the most respected manufacturers of fine art printing papers is Canson Infinity, whose archival papers are used by museums, galleries, and professional print labs worldwide.
Other archival materials include baryta photographic papers and professional canvas designed for pigment printing.
If a print is produced on inexpensive poster paper or wood-pulp paper, it cannot be considered a true giclée print.
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Professional High-Resolution Printers
The final requirement is the use of professional large-format pigment printers.
Many fine art print studios use printers produced by Epson, which are widely regarded as industry leaders in giclée printing technology.
These printers often feature:
- 10–12 separate ink channels
- Ultra-high resolution (up to 2880 dpi)
- Extremely wide color gamuts
This technology allows printers to reproduce subtle gradients, skin tones, and shadow detail that would be impossible with lower-end printing equipment.
Small desktop printers or commercial poster printers cannot match this level of quality.
Why This Matters for Artists
For artists selling limited edition prints, the distinction between a poster print and a true giclée print is extremely important.
Collectors expect fine art prints to meet certain standards.
When artwork is produced using professional archival methods, it offers several advantages:
Longevity
Archival prints can last decades without noticeable fading when displayed properly.
Consistency
Professional printing ensures that every print in a limited edition maintains consistent color and quality.
Higher Perceived Value
Collectors and galleries often place greater value on prints produced with archival materials.
Professional Credibility
Artists who work with professional print labs demonstrate a commitment to quality.
In contrast, prints produced with non-archival methods may fade or deteriorate quickly, potentially damaging an artist’s reputation.
How Artists Can Verify a Real Giclée Print
If you want to ensure that a print is a genuine giclée print, ask the print lab several key questions.
A professional lab should be able to clearly explain:
What printer they use
Professional labs typically use large-format pigment printers from manufacturers such as Epson.
What inks are used
The lab should confirm that they use pigment-based archival inks.
What papers are available
Reputable print labs offer well-known archival paper brands and can explain the characteristics of each paper.
Many of these labs will be in partnership with paper brands and able to produce certifications.
Whether ICC profiles are available
Professional color management workflows are a sign of a serious fine art print studio.
If a print shop cannot answer these questions clearly, they may not be producing true giclée prints.
The Growth of Fine Art Printing in Vietnam
As Vietnam’s art and photography communities continue to grow, the demand for professional fine art printing has increased significantly.
Artists exhibiting in galleries, selling limited editions, or producing museum-quality photography increasingly require archival printing methods rather than commercial poster printing.
Studios such as Creative Image Studios Saigon specialize in producing professional giclée prints using genuine archival materials and color-managed workflows.
For artists working in Ho Chi Minh City, having access to a professional print lab allows them to produce work that meets international gallery standards.
The Costs of giclée Printing
True giclée printing is expensive for a reason—it’s a controlled, archival process, not just “a print.” A genuine giclée uses pigment-based inks (not dye), professional calibration, and certified archival papers or canvas from manufacturers who publish verified longevity data. These materials are engineered to resist fading for decades, often 80–100+ years under proper conditions. In contrast, standard prints or those made on unverified “archival-style” papers may look acceptable at first, but they rely on cheaper inks and coatings that can shift color, yellow, or degrade surprisingly quickly. The difference isn’t always obvious on day one—but over time, it becomes undeniable. What you’re paying for with true giclée is not just appearance, but permanence, consistency, and trust in the result.
For artists, this isn’t just a production choice—it’s a statement of value. If you price and present your work as fine art, the materials must support that claim. Using the best available papers, inks, and color-managed workflows ensures that collectors receive something worthy of long-term display and investment. When someone says, “but it’s good enough for me,” what they often mean is that they’re judging only the immediate look, not the lifespan or integrity of the piece. But art isn’t meant to be disposable. Assigning proper value to your work means accounting for craftsmanship at every level—including the print. Cutting corners at the production stage ultimately undermines the credibility of the artwork itself.
The Bottom Line
The term giclée printing has become one of the most misused words in the printing industry.
While many print shops advertise giclée prints, true giclée printing requires specific technologies and materials.
A genuine giclée print must include:
- Pigment-based archival inks (no less than 9 colours)
- Genuine archival cotton paper or canvas
- Professional high-resolution printing equipment
- The proper workflow and the technical knowledge
Without these elements, the print is simply a standard digital inkjet print, regardless of what the marketing claims.
For artists, photographers, and collectors, understanding this distinction ensures that artwork is produced with the quality, longevity, and integrity it deserves.